KOSIS
Who said drinking wine is for boomers?
KOSIS redefines wine culture with a sleek, sustainable, and effortlessly stylish bag-in-box format.
Boxed wine was only
for cooking—until it
wasn’t.
Wine made for sharing.
NOW IN A BOX.
Branding & Packaging
KOSIS is a modern wine brand designed for Generation X, bringing high-quality wine in a convenient and sustainable bag-in-box format. By redefining traditional wine consumption, KOSIS offers a fresh, stylish, and practical alternative for those who appreciate great wine without the complications of conventional packaging.
At Cranc Studio, we developed the brand and packaging, crafting a visual identity that reflects KOSIS’ contemporary and sophisticated spirit. The design embraces a minimal yet bold aesthetic, using refined typography and an elegant color palette to communicate both quality and ease of use.
KOSIS disrupts the wine industry with a sleek, accessible, and environmentally friendly approach, proving that great wine can be both effortless and exceptional.
CLIENT
KOSIS
YEAR
2025
CATEGORY
Branding / Packaging
Redefining Wine Culture for a New Generation
Project Overview
KOSIS challenges traditional wine norms by offering a premium bag-in-box experience tailored for modern consumers. Designed with Generation X in mind, the brand combines quality, convenience, and sustainability, making great wine more accessible without sacrificing sophistication.
Our Approach
At Cranc Studio, we crafted KOSIS’ brand identity and packaging, ensuring a refined yet approachable look. Inspired by minimalist design and contemporary lifestyle aesthetics, we created a clean, striking visual language that emphasizes the brand’s premium feel while embracing functionality. The result is a seamless blend of elegance and practicality, redefining how wine is enjoyed.
Results
The outcome is a bold, modern brand that stands out in a market saturated with tradition. KOSIS offers a fresh perspective on wine culture, appealing to a generation that values both quality and convenience. With its distinctive design and forward-thinking approach, KOSIS reshapes the way wine is perceived, making it more adaptable to today’s fast-paced world.
Wine made for sharing.
NOW IN A BOX.
